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21 October 2011 | PR 11/131

Loughborough graduates’ venture attracts over 4 million visitors a month and £2.5 million investment

Sportpost.com

Left to right: Paul Stewart, Peter Janes and Charlie Cooper, founders of Sportpost.com

Loughborough University graduates Peter Janes, Charlie Cooper and Paul Stewart have turned a great idea into a global business with unique deals with over 250 premium sports brands including the NBA, Sky Sports and London 2012.

United by a mutual love of sport whilst studying at Loughborough, Peter (BSc, Sport & Exercise Science, 1999 – 2002, 1st team rugby), Charlie (BSc Geography, MSc, Marketing and Management, 2000 – 2004, 1st team rugby) and Paul (BSc Recreational Management 2000 – 2003, 1st team hockey) struck on the idea of creating a web portal that encourages fans to share sport videos, blogs, news and debate on a global platform. 

The high price tag that comes with premium sports footage didn’t deter the enterprising trio.  Their unique concept allows sports media producers to freely distribute footage via their own video players that simply plug in to the new network, enabling them to globally engage with sports fans whilst controlling their own advertising revenue.  Their pitch for a social media sports portal struck gold with business angels in 2008 and has generated over £2.5 million to date.

The graduates launched Sportpost.com in March 2010 and rapidly achieved status as the world’s largest sport specific video site with leading brands including Nike Football, Red Bull, Monster Energy, UFC and Euroleague Basketball running premium High Definition channels via the site. 

Peter Janes, Managing Director of Sportpost.com explained: “Previously, media owners would never share their content with each other, as they would lose the control and potentially the revenue associated.  But our independent distribution model eliminates the risk.  For no cost we can give all sports media owners access to the platform to help build audiences and drive traffic and advertising revenue.  In return, our unique portal offers sports fans unlimited access to the world’s best sports content.”

Sportpost.com also gives a voice to the superstars of world sport, with exclusive deals to publish personal sport blogs from athletes including England and Manchester United footballer Rio Ferdinand, 2010 Grand National winner, A.P. McCoy, Formula 1 drivers Heikki Kovalainen and Fernando Alonso tennis stars Kim Clijsters, Caroline Wozniacki and Robin Soderling. 

“Sportpost.com is an excellent example of student and graduate enterprise and I am delighted to welcome Peter, Charlie and Paul back to Loughborough on Thursday 27 October,” said Professor Steve Rothberg, the University’s Pro Vice Chancellor (Enterprise).  He continued: “129 business ventures were established by our student and graduates last year and I am sure Sportpost’s story will help inspire a new generation of entrepreneurs.”

−ENDS−

For all media enquiries contact:

Anna Seddon
Marketing Manager (Enterprise)
Loughborough University
T: 01509 223445
E: A.J.Seddon@lboro.ac.uk 

Peter Janes
E: info@sportpost.com 

Notes for editors:

About Sportpost.com:
Sportpost.com (http://www.sportpost.com/) has attracted sports fans from 202 countries, with the UK, North America, and South East Asia providing the highest audiences.

In addition to Peter Janes (CEO), Paul Stewart (CFO) and Charlie Cooper (design and CTO), Sportpost.com employs a further 6 people and is headquartered in central London.

Testing demonstrated the site demographics to be male (over 80%) in the 18-30 bracket (over 70%). The majority are ABC1 (over 70%), university educated (over 50%) and almost all have high disposable incomes.

About Loughborough University:
Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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This page was last updated on Friday October 21, 2011 13:03