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21 December 2010 | PR 10/192

Drivers needed to volunteer for research into information systems

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University study to research in-car information systems

Researchers at Loughborough University are keen to hear from drivers who would be interested in trying out in-car information systems over the next year.

The University is taking part in a large-scale European project which is looking at the real-world impact of portable devices that are used to support drivers in everyday tasks. Systems such as satellite navigation, traffic information, ‘green’ driving advice and speed alerts are all included in the study.

The work is being carried out by specialists in the Loughborough Design School. Tracy Ross, one of the research leaders, said: “Many studies have already been carried out to see how drivers react to different systems. The problem is they tend to be carried out over a very short period where drivers are directly observed by the researchers and can this often give an unrealistic snap-shot of behaviour. What we are aiming to do in this study is to give the systems to people to use in their day-to-day lives, over a long period with no interference from us.”

The study, for which the Design School has received £1million of funding, is being replicated by research teams across Europe and the data collected in the UK will be compared, anonymously, with results from other sites to see if there are any cross-cultural differences.

The outcome of the study will influence government policies, market uptake and future design of these systems. Anyone interested in taking part should send their contact details to Jackie Cockburn, ideally by email j.h.cockburn@lboro.ac.uk or by phone 01509 226900.

−ENDS−

For all media enquiries contact:

Debbie Hughes
Senior PR Officer
Loughborough University
T: 01509 228697
E: D.L.Hughes@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2010 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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